The heron is a symbol of truth, of strength and true potential. It looks with cool perspective over the landscape to determine the best and strongest path forward. In business, we use this same energy to create a strong representation of your brand and to determine the best path forward to achieve your goals.
Good marketing, like the heron, objectively reviews the landscape. From this information, an authentic reflection of your business can be communicated to attract customers, underpin sales and support a strong revenue stream. This is your brand.
We are constantly developing new tools that keep your organization at the top of technology and customized to your particular industry. For example, right now, we are developing the application of true artificial intelligence lead prospecting and development tools utilizing State of the Art systems.
We work with our clients to first understand the specific needs of their company, business goals and internal systems and teams. It’s what we call our ALL system or Empathetic marketing. It starts with the following:
- Ask questions to more fully understand the business’s obstacles and goals.
- Listen to gain perspective and insight for solutions.
- Learn the motivation, the source of any growth pain and what currently is working or not working.
The process is applied for all our projects. Then we determine the best-suited technologies that address the campaign needs, and we carefully track results for reporting.
At Social Impact Marketing, we stay informed and knowledgeable on digital marketing methods to move prospects through the marketing funnel, serving personalized content and generating Marketing and Sales Qualified Leads (MQL SQL). Our approach addresses your specific needs while staying innovative and focused on reaching your market sweet spot, the customer profiles/personas that support your success. We work with you to create high impact branding that is memorable and that takes your business to new levels of success while maintaining an eye for social responsibility.
We are known for increasing target-audience reach and engagement while lowering marketing spend. We utilize innovative technologies and tools that offer proprietary value, enhance interest and uniquely position brands to attract new customers and increase value. To this end, the latest digital marketing solutions are used to accelerate customer acquisition and retention without financially impacting our clients’ budget. The bottom line grows while expenses remain stable or are reduced.
Conscious Capitalism is the way of business success, especially in view of current global issues facing our earth, our cultures and economies. We roll out programs that build social capital driving positive results for the organization internally and for external stakeholders. This is true in both for-profit and nonprofit sectors.
Like the heron who is sensitive to a healthy environment, our goal for our clients is to create lasting and positive market results that include positive impact for the community and planet. Our eye is always tuned to creating wealth including money, success and a deep sense of satisfaction and happiness that is lasting.
Our Marketing “Toolbox”
Here at Social Impact Marketing, we take staying current on the latest marketing techniques very seriously. The digital world runs at a rapid and demanding clip. So many businesses simply do not have the time or band-width to stay current on all the opportunities. That’s where we come in with innovative vision and with the practical tools and cool perspective to determine the optimal path forward.
As a “virtual agency,” we work with your business goals to determine exactly which marketing tools best fit and how to design them to achieve the results you want. We offer professional and expert guidance and implementation to brand your business and develop the right message for serving your market. We utilize our experience to apply the right methodologies, tools and technologies:
- Artificial Intelligence (AI)
- Account Based Marketing (ABM)
- Intent Data
- LinkedIn Sales Navigator
- SalesForce, Pardot, Infusionsoft, other CRMs and automated marketing platforms
- Earned Media: PR and Social Media
- Paid Media (online, print and broadcast)
- Webinars, Events, Conferences, Tradeshows
- Media-Rich Content Development that, according to your budget, utilizes delivery and design mechanisms that personalize the customer journey (articles, blogs, marketing materials, videos, presentations, more…)
We work with you to create a budget that balances your goals with cash flow. With better cash flow, things can happen faster. When the budget is tight, we can spread the tasks over time to accommodate your needs. Either way, the overall marketing plan is designed to bring results.
If your and your staff’s time is limited, we can do it all or work as a team member with you and your staff. We’ll train you as we progress with the overall goal of long-term success. Our success relies on your success.
