Hi. I’m Robin Eschler, and I love my work. I’ve been doing marketing for years in various business sectors including technology, philanthropy and social entrepreneurship, both B2C and B2B. I started my career in Silicon Valley where, I’m proud to share, I worked with companies to introduce LED, microwave semiconductor and other component products at companies including Hewlett Packard, PLX Technology, Oak Technology, Galil Motion Control and others.
Since then, I consulted for 2 years in San Diego then moved to Santa Barbara where I raised my 3 children. My work turned to philanthropy and nonprofits where I developed marketing and funding for numerous community programs. These included foster children, at-risk youth and people with physical, developmental and mental disabilities including veterans and rehab patients. I worked as a volunteer, as Director of Development and Marketing and as a VP Marketing on a Board of Directors. As a Rotarian, I am most proud to share that I received two honorary Paul Harris awards for “Service Above Self” from Rotary International.
Social Impact Marketing evolved from my belief that cause marketing and the nonprofit sector is experiencing a paradigm shift. Funding must become sustainable rather than relying on philanthropic dollars. For 2 years, I hosted and produced an online radio show, Socially Conscious Investing, where I interviewed people from around the world who are changing the face of business as social entrepreneurs, impact investors, authors, educational institutions, B-Corps and NGOs. As a sole proprietor and consultant, my client list included for-profit businesses and nonprofits making an impact all over the world including Afghanistan, Kenya, USA, Canada and others across diverse industries from entertainment to education to bio-technology, software and techno-gadgets.
Services Provided:
- Development and management of local, regional, national and international marketing campaigns
- Development of Intent Marketing
- AI integration
- Social Media marketing
- Research and integration of latest online marketing methods
- Branding, positioning and business development within a competitive environment orchestrating all marketing communications tools.
- Comprehensive Public Relations,
- Print, Broadcast and Internet Advertising,
- Publications, Catalogs and Training Materials,
- Direct Marketing (direct mail, email, telephone, face-to-face, online),
- Events and Tradeshows,
- Packaging and Displays,
- Public Speaking,
- Measurement, Analysis, and Reporting,
- Integration of Online and Offline Marketing,
- Crowdfunding campaign development and management,
- Search Engine Optimization (now AEO),
- Solutions-oriented creativity with practical and analytical skills assuring success.
Here are a few of the companies I’ve served:
- Waterfall Resort Alaska
- Dr. Relly Nadler (MMC and Leadership Development for Fortune 500 Executives)
- Children of the Earth
- Vital Signs Vital Skills
- GENiSYSS
- Africa Schools of Kenya
- Aid Afghanistan for Education
- Doug Stephan’s Good Day Show
- Eastleigh Farm
- Easy Event Hosting
- Women’s International Festivals
- XCEL Institute
- Hewlett-Packard Company
- PLX Technology, Inc.
- Galil Motion Control
- Oak Technology
- Visicom, Inc.
- Gable Group Marketing
- COMAC, Inc.
- Women’s Economic Ventures
- Work Training Programs, Inc.
- Rehabilitation Institute at Santa Barbara
- Macy’s
- Gottschalk’s
- Casio
- Magnavox
- Radio Shack
- Sears
- Service Merchandising
- Rotary
- Santa Barbara County schools
Tools and Resources
Social Impact Marketing has the most current technology and associated tools to assure your marketing remains ahead of your competition. We know that your business goal is to optimize profits, so we do this with your budget in mind. Our signature is cost-effective service with results, and with a personal touch.
We stay in touch weekly and are only a phone call or email away. We’re happy to visit you at your place of business to maintain our “service with a smile” culture. Our integrity and success rides on your satisfaction and business success.
